It's time to get down to business. Satisfying and retaining your existing customers. Finding new ones. As the number of business and e-commerce sites escalate to compete for online customers, you must "hang-on" to them longer and persuade them to spend their money and be repeat visitors. The science of 'repeat customers' we believe, holds the key to a successful e-business site and is the ultimate transactional metric. From the point of view of e-business design and deployment there are four cardinals of customer loyalty that we apply to take you there. The Four Cardinals 1 2