SUCCESSFUL UI DESIGN depends on a research based strategy that extrapolates the targeted user's psychology. A successful UI is one that is transparent to the user. It takes them where they want to go, when they want to go - allows them to build an intuitive comprehension of the space they are in. This sense of trust is invaluable - it engenders loyalty. We arrive at the gestalt of interaction design through a combination of user models, visual design, intuitive navigation and consistency of design metaphors.
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